The European Union (EU) Delegation to Sri Lanka and the Maldives on Oct. 1 launched ‘Let’s Go Green’ campaign meant to create awareness and advocate responsible green behaviour regarding plastic usage, waste reduction and energy saving among consumers.

The campaign will continue till Nov 10 in the run up to the COP28 Summit that begins in Dubai on November 30, the EU mission in Colombo announced.

The mission stated: “The campaign will include a series of competitions and awareness activities primarily aimed at school and university students encouraging them to debate and invent their own solutions to current issues around Sri Lanka’s environmental challenges. The campaign also hopes to encourage green behaviour among businesses, bringing stakeholders from the private sector together to shed light on the importance of adopting circular business practices and integrating holistic solutions to reduce waste.

Green economic recovery is a top priory for the EU in Sri Lanka and the Maldives, with several projects implemented in both countries to support sustainable tourism, marine conservation and biodiversity protection. These initiatives are carried out in the context of the European Green Deal which is a set of policy initiatives by the European Union with the overarching aim of making the planet greener.“